The Campaign is in Your Pocket!
product.information
Description
Instalment Purchase Campaign for Home Appliances City
This campaign was designed to introduce the Home Appliances City instalment purchase plan, and it successfully captured the audience's attention and showcased the benefits of this offer in a direct and impactful way. The smart use of outdoor and TV advertisements conveyed the campaign message about the ease and convenience of purchasing home appliances in instalments very well and played a significant role in increasing audience engagement.
Product Technical Description
Campaign Objective
This campaign aimed to introduce the instalment plan, where buyers could purchase five essential household items and pay in weekly instalments of one million Tomans. The primary objective was to present the instalment plan clearly, enabling buyers to purchase five essential home items with weekly one-million Toman payments. The client's initial request was for the message to be clear, direct, and attractive while ensuring that the visuals were captivating enough to grab attention. The client wanted the message to be purposeful, direct, and appealing to the target audience, also making sure the images were striking enough to draw attention.
Campaign Concept: "Convenience"
After a brief review and various brainstorming sessions, it became clear that the concept of "convenience" strongly resonated with the audience and would help achieve the campaign’s goals. The idea behind this concept was to emphasize the ease and simplicity of buying household items through a flexible payment plan.
Slogan
The campaign slogan "With one million, all your appliances are in your pocket!" was carefully crafted to communicate the message in a friendly and accessible tone. This slogan effectively conveyed the main idea of the offer—convenient instalment payments—while directly appealing to the consumer's desire for a simple purchasing process.
Visual Execution and Artwork
In terms of creative execution, the campaign's artwork had to be visually striking and in harmony with the concept of "convenience". One of the most distinctive and playful ideas proposed was placing home appliances inside a pants pocket, serving as a quirky yet direct metaphor for how the instalment plan works.
The pocket concept was chosen because it immediately conveys ideas of accessibility, convenience, and ease. By placing appliances in the pocket, the images demonstrate that, with the instalment plan, accessing these essential items is as easy as putting something in your pocket.
Media Strategy
This campaign utilized outdoor media and TV advertisements to ensure broad reach and impact. The use of outdoor media such as billboards and posters in high-traffic areas helped reinforce the message in public spaces, while TV commercials provided more precise and engaging communication of the campaign’s benefits.
Campaign Result
The friendly and engaging approach of the campaign, along with its clear and direct message, resonated well with the audience. The use of quirky visuals and an appealing slogan helped make the concept of instalment purchases for home appliances attractive and understandable.
- Increased Awareness: The campaign effectively raised awareness about the instalment plan, highlighting its convenience, and capturing the attention of both potential buyers and current customers.
- Higher Engagement: Playful and memorable visuals contributed to greater engagement, especially through TV and outdoor media.
- Brand Perception: The campaign helped reinforce Home Appliances City's position as a customer-friendly brand that makes buying home appliances easier and more accessible.
Overall, this campaign successfully delivered its core message, blending a direct approach with creativity.
Ways to buy from Flash Advertising Agency
Similar Products
See all productsAbout the Business
Flash Advertising Agency
- Head Office: Iran, Tehran, Pasdaran, Behestan 4th, No. 8
- Main Printing House: Iran, Tehran, Hakimieh, Northern Water Organization Street, Cheh Novin Alley, No. 25.
Flash Advertising Agency – Your All-Inclusive Brand Partner
Since 2006, Flash Advertising Agency has embarked on the path of providing comprehensive advertising services with a clear vision. Over the years, we've played a significant role in defining and growing the position of various brands by focusing on areas such as branding and marketing strategy, designing and executing advertising campaigns, media buying and selling, creativity and content production, printing, graphic design, and related services.
We believe our clients' success guarantees our own. That's why we consider ourselves partners with brands on their journey of growth, visibility, and building effective communication with their audience. Flash Agency is structured based on specialized departments and employs experienced managers, providing brands with the opportunity to receive integrated, purposeful, creative, and effective services.
At Flash, leveraging our expert and creative human capital, along with the strategic use of various advertising platforms, we strive to meet brands' needs at every stage of their marketing and advertising journey, ensuring they receive a distinct and high-quality experience.
Our Philosophy on Advertising
For us, advertising is not just delivering a message—it’s narrating the brand’s story in a simple, sincere, and impactful manner, creating a narrative meant to linger in the minds and hearts of the audience.
We believe advertising is a stage where both the brand and the audience play active roles, and the advertising agency is the director of this performance: the one who designs the communication path and, by creating memorable moments, firmly positions the brand in the audience's mind.
Our mission is to shape this scene—a scene where the product or service becomes firmly entrenched in the audience’s mind as a solution to a real need in their lives.
Our Services at Flash Full-Service Agency
With over 25 years of experience executing professional advertising across all types of media—from television and radio to digital platforms, outdoor advertising, 360-degree campaigns, and BTL—we are ready to introduce brands to their audiences in the best possible way.
Our main specialized services include:
- Market research and advertising strategy development
- Ideation, campaign design, and creative content production
- Graphic design and visual brand identity
- Planning and purchasing online, offline, and outdoor media
- Renting and executing outdoor advertising (billboards, strawboards, etc.)
- Organizing events, exhibitions, and BTL activities
- Implementing data-driven digital marketing campaigns
- Public relations and extensive engagement with media and influential networks
At Flash, we believe effective advertising is not just about delivering a brand’s message, but also creating a real, human, and inspiring connection with the audience. That’s when a brand gains meaning and becomes unforgettable in the audience’s mind.
Sharmarket
Build an active presence for your business in the online world.