Promax, you have time for beauty.
Main Information
Description
Promax Sales Campaign for Hair Brush Model 8000
This campaign, designed and executed by Flash Agency in the Fall of 2018, was planned as a multi-stage project to increase awareness, attract audiences, and grow sales for one of Promax's lesser-known products. Through precise and strategic execution, the campaign delivered results beyond expectations and became a remarkable success in product marketing.
Product Technical Description
Campaign Phases and Strategy
- Phase One: Branding and Awareness
The initial phase focused on brand awareness through outdoor displays and other initiatives designed to increase audience recognition of Promax. This stage helped lay the foundation for introducing the product, creating visibility in key locations and channels to prepare the market for the upcoming product launch. The focus here was on positioning Promax as a trustworthy and reliable brand in the beauty and personal care space. - Phase Two: Product Introduction & Social Media Engagement
The second phase was dedicated to introducing the 8000 Hair Brush to a wider audience and engaging consumers via social media. This phase lasted more than two months and took a multi-channel approach to maximize reach. The campaign concept was built on the slogan "You have time for beauty," which emphasized the importance of self-care and beauty routines, appealing to consumers who value the effectiveness and efficiency of their beauty tools.
Key Tactics in Phase Two:
- Influencer Marketing: Influencers in the beauty and personal care space promoted the 8000 Hair Brush, leveraging their credibility to generate trust and excitement among their followers.
- Clickable and Banner Ads: Online advertising campaigns were launched to drive traffic to the product sales page, promoting it through visually engaging banners and call-to-action (CTA) ads.
- Instagram Challenges: A series of interactive Instagram challenges were designed to boost user engagement, encourage the sharing of beauty routines, and highlight the benefits of the 8000 Hair Brush. This helped generate buzz around the product and fostered a sense of community.
- Targeted Social Media Campaigns: Alongside influencer posts, Flash Agency ran tailored ads on Instagram and other platforms to reach the right audience segments and spark interest.
Campaign Outcome
The strategic use of multi-channel marketing, combined with innovative social media tactics, elevated brand visibility and engaged audiences. The 8000 Hair Brush moved from being a relatively unknown product to a recognized item in the beauty market.
By the campaign's end, not only did Promax successfully launch the product, but it also saw a significant increase in social media followers, greater consumer engagement, and improved sales performance.
Results
This campaign exceeded client expectations across all areas:
- Increased Product Sales: The targeted efforts during the second phase resulted in a significant sales boost, meeting and surpassing set objectives.
- Enhanced Brand Recognition: Through influencer collaborations and broad social media outreach, Promax achieved greater brand awareness that will benefit the brand in the long term.
- Advanced Engagement: The use of Instagram challenges and other interactive campaigns increased engagement, as users shared their experiences and promoted the product organically.
In summary, the 2018 sales campaign for the 8000 Hair Brush was a complete success thanks to a combination of strategic planning, creative execution, and effective use of digital platforms. Flash Agency's innovative approach helped Promax not only introduce a product but also build lasting customer relationships.
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Flash Advertising Agency
- Head Office: Iran, Tehran, Pasdaran, Behestan 4th, No. 8
- Main Printing House: Iran, Tehran, Hakimieh, Northern Water Organization Street, Cheh Novin Alley, No. 25.
Flash Advertising Agency – Your All-Inclusive Brand Partner
Since 2006, Flash Advertising Agency has embarked on the path of providing comprehensive advertising services with a clear vision. Over the years, we've played a significant role in defining and growing the position of various brands by focusing on areas such as branding and marketing strategy, designing and executing advertising campaigns, media buying and selling, creativity and content production, printing, graphic design, and related services.
We believe our clients' success guarantees our own. That's why we consider ourselves partners with brands on their journey of growth, visibility, and building effective communication with their audience. Flash Agency is structured based on specialized departments and employs experienced managers, providing brands with the opportunity to receive integrated, purposeful, creative, and effective services.
At Flash, leveraging our expert and creative human capital, along with the strategic use of various advertising platforms, we strive to meet brands' needs at every stage of their marketing and advertising journey, ensuring they receive a distinct and high-quality experience.
Our Philosophy on Advertising
For us, advertising is not just delivering a message—it’s narrating the brand’s story in a simple, sincere, and impactful manner, creating a narrative meant to linger in the minds and hearts of the audience.
We believe advertising is a stage where both the brand and the audience play active roles, and the advertising agency is the director of this performance: the one who designs the communication path and, by creating memorable moments, firmly positions the brand in the audience's mind.
Our mission is to shape this scene—a scene where the product or service becomes firmly entrenched in the audience’s mind as a solution to a real need in their lives.
Our Services at Flash Full-Service Agency
With over 25 years of experience executing professional advertising across all types of media—from television and radio to digital platforms, outdoor advertising, 360-degree campaigns, and BTL—we are ready to introduce brands to their audiences in the best possible way.
Our main specialized services include:
- Market research and advertising strategy development
- Ideation, campaign design, and creative content production
- Graphic design and visual brand identity
- Planning and purchasing online, offline, and outdoor media
- Renting and executing outdoor advertising (billboards, strawboards, etc.)
- Organizing events, exhibitions, and BTL activities
- Implementing data-driven digital marketing campaigns
- Public relations and extensive engagement with media and influential networks
At Flash, we believe effective advertising is not just about delivering a brand’s message, but also creating a real, human, and inspiring connection with the audience. That’s when a brand gains meaning and becomes unforgettable in the audience’s mind.
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