Iran and Turkey, as two significant countries in the Middle East and Western Asia, have enjoyed robust economic relations for many years. As Turkey is one of the gateways to European markets and has well-developed transportation and trade infrastructure, exporting goods to this country is not only profitable but can also act as a springboard for access to other markets.
In this article, we will thoroughly examine which Iranian products have a good market in Turkey and why. We will also discuss the factors that can lead to the success or failure of exports to this country.
Petrochemical and Chemical Products
Due to its industrial nature and substantial need for raw materials, Turkey is one of the region's main importers of petrochemical products. Iran, with its vast oil and gas resources, is a major producer of raw and semi-processed chemical materials such as methanol, urea, ammonia, polyethylene, polypropylene, and industrial resins.
As Turkey lacks access to cheap energy sources, it cannot produce these products at low cost; thus, imports from Iran are more economically viable. Iranian companies can establish a stable market in Turkey by offering competitive prices, high quality, and timely delivery. However, attention to Turkish industrial standards and specialized packaging is essential in this field.
Construction and Decorative Stones
The construction industry in Turkey is highly active, with numerous infrastructure and residential projects underway. Iran is one of the largest producers of high-quality building stones in the region. Various types of marble, travertine, limestone, granite, and decorative stones are exported from Iran to Turkey.
Iranian stones are used in Turkey's luxury projects due to their color diversity, high durability, and attractive natural patterns. Some Turkish companies even showcase Iranian stones under their own brand at global exhibitions, reflecting the high level of trust in Iranian stone quality.
Dried Fruits, Saffron, and Food Products
Turkey has a strong preference for agricultural products with unique and natural flavors. Iranian dried fruits such as pistachios, dates, raisins, almonds, and figs hold a prominent place in Turkish markets.
Iranian pistachios, boasting unmatched quality, plump kernels, oily flavor, and a natural aroma, are superior to similar products from other countries. Similarly, Iranian raisins and dates, especially during Ramadan and religious events, see high demand in Turkey.
Iranian saffron, known as red gold, is also popular in Turkey for both domestic use and in the food, pharmaceutical, and cosmetics industries. Professional packaging, obtaining international health certifications, and providing product samples for negotiations with Turkish distributors are crucial for successful food exports.
Building Materials and Metals
Given the industrial development and construction boom in Turkey, the market for building materials such as cement, rebar, tiles, ceramics, gypsum, and glass is of great importance. Many Iranian manufacturers have secured a significant market share by offering competitive prices and standard quality.
For example, Iranian grey cement is used in Turkey’s major projects. Iranian rebar, especially in Turkey's eastern regions near the Iranian border, is well-received. In this sector, meeting European standards and obtaining technical approvals from Turkish authorities is essential.
Mineral and Metal Products
With its vast mineral reserves, including iron ore, barite, copper, manganese, and coal, Iran can effectively supply Turkey’s raw material needs. Turkey, which has an extensive steel and metal alloy industry, has a demand for importing raw minerals.
Semi-processed minerals from Iran are exported to Turkey for use in larger industries. Collaboration between Iranian mining companies and Turkish steel factories could expand export opportunities in this field.
Fresh Agricultural Products
At certain times of the year, Turkey experiences shortages of some fruits and vegetables. Thanks to its diverse climates, Iran is able to produce agricultural products year-round. Tomatoes, cucumbers, apples, oranges, garlic, onions, and peppers are among the products that can be exported at the right time.
Exporting these products requires appropriate packaging, swift transportation, and compliance with health standards. These exports mainly come from provinces such as West Azerbaijan, Kurdistan, Kermanshah, Khuzestan, and Fars. Regional marketing and participation in border markets are key success factors.
Handicrafts, Carpets, and Cultural Products
Iranian handwoven carpets, with their traditional designs and high weaving quality, remain popular in Turkish markets, especially in tourist areas like Istanbul, Konya, and Antalya.
Handicrafts such as pottery, khatam (marquetry), termeh (handwoven cloth), and enamelwork can also find a suitable place in souvenir shops and art galleries in Turkey.
Marketing through international handicraft exhibitions, artistic packaging, and cooperation with local stores play a significant role in the successful export of cultural goods to Turkey.
Herbal Medicines and Natural Products
Iran has a long history in traditional medicine and herbal therapy. Herbal products such as herbal teas, extracts, natural oils, herbal distillates, and traditional ointments are highly sought after in Turkey’s organic market. In recent years, Turkish consumers have shown increased interest in chemical-free products.
Developing Iranian brands in this sector, adhering to international health standards, obtaining import licenses from the Turkish pharmaceutical authority, and targeted marketing can expand exports of these products.
SharMarket
An online platform dedicated to facilitating business connections among various industries at the international level. This site provides an excellent opportunity for companies and businesses to showcase their products and services and collaborate with other industry professionals worldwide.
As a specialized virtual environment, SharMarket serves as a platform for information exchange and building business networks for its users. This platform helps companies benefit from international business opportunities and expand their global connections.
On SharMarket, members can easily interact and initiate new partnerships, while the site helps increase the visibility of different brands and products in global markets. This platform is especially a powerful and efficient tool for those looking to develop their international trade.
Conclusion
Exporting goods from Iran to Turkey has a major competitive advantage due to close trade relations, a shared border, cultural proximity, and low overland transportation costs. Iran can gain a significant share of the Turkish market in sectors such as petrochemicals, stones, dried fruits, building materials, agricultural products, and handicrafts.
However, success on this path requires a true understanding of the target market, compliance with standards, professional packaging, and smart marketing. Turkey is not only a target market but also a gateway to Europe, which, with proper performance, can open up exceptional business opportunities for Iranian exporters.
