About Rotana
Since its inception, Rotana has grown to become the largest hospitality management company in the region, a brand widely recognized and deeply admired.
Rotana’s strategic development is led by a team of professionals with exceptional international experience and a profound understanding of the cultures and communities of the Middle East, Africa, Eastern Europe, and Türkiye. The remarkable growth in Rotana properties stems from a consistent commitment to "getting it right" the first time, every time. The ultimate goal? To have a property in every country in the region.
This ambitious plan is well underway. By the end of 2025, Rotana aims to increase its portfolio from two properties in 1993 to 100 operational properties.
Visionary Leadership
Rotana is a dream brought to life through visionary leadership.
The journey began in 1978 when Nasser Al Nowais met Selim El Zyr. Sharing a common dream of creating a regional hospitality group capable of developing world-class hotels, their friendship laid the foundation for Rotana.
Rotana’s first property, the Beach Rotana Abu Dhabi, opened in 1993. Today, Rotana is one of the leading hotel management companies across the Middle East, Africa, Eastern Europe, and Türkiye.
The company blends a deep understanding of Middle Eastern culture with the collective expertise of a seasoned executive team. Rotana plans to expand its presence to over 100 properties by 2025, with many projects in the pipeline to ensure a Rotana-managed property in every major city in the region.
The Rotana Life
Rotana's success is deeply rooted in enduring partnerships and genuine friendships. These relationships, built on loyalty and integrity, define who Rotana is. For those who know Rotana, it’s a bond that lasts a lifetime.
To consistently deliver on its brand promise, Rotana has articulated a set of values known as "The Rotana Life." These values, represented by the acronym LIFE, reflect the company’s character and drive its culture:
- L - Long-term: Building lifelong relationships with owners, partners, colleagues, and guests. Rotana focuses on delivering unforgettable moments.
- I - Innovative: Embracing individuality by creating tailored experiences that meet the diverse needs of stakeholders.
- F - Friendly: Passionate about providing genuine, friendly experiences, with time and care given to everyone as they would for a friend.
- E - Ethical: Acting with integrity and respect in every interaction, ensuring fairness and honesty in all actions.
