Palladium Advertising Agency

Branding and Rebranding: Building a brand doesn't always go as planned. That's why there comes a time when rebranding becomes necessary. Brand Book Design: Having a brand book makes it easier to access the standards and patterns required for different tasks within an organization or business. Strategy Development: How do we market? What tools should we use? How should we price our products? How and to whom do we sell? Strategy provides the answers to these questions! Market Research: Comprehensive, well-planned, and timely market research is an investment in the future of any business. Advertising Campaign Design: These campaigns come to the rescue when you want to promote a specific topic or event through extensive advertising coverage. Billboards: Billboards, or the "apples in the advertising fruit basket," can be ordered in any shape or style you desire! Brand and Branding: It might be hard to believe, but until the early 20th century, there was no concept of branding, let alone rebranding or advertising consultancy! Back then, even if packaged products existed in supermarkets, they often had no labels—whether the chips were made by MazMaz or Cheetos, it didn’t matter. This lack of differentiation likely led to a lot of confusion and misunderstandings among friends, as there were no labels to help distinguish one product from another. What truly cemented the importance of branding was the growth of the packaging and printing industries. This allowed for diverse designs on packaging, changes in packaging materials, longer shelf life, and opportunities for brands to present themselves. Before branding emerged, advertising served only one purpose: to increase sales. You would hire advertisers to promote your products and boost sales. But with the advent of branding, advertising gained two new roles—brand promotion and competitor differentiation. Thus, advertising now serves three functions: Increasing sales Branding Displaying strength against competitors and being visible to them Contrary to what many still believe, advertising is no longer just about boosting sales. Some brands and businesses advertise to maintain visibility, establish their brand, and stay in customers' minds. Consequently, the evaluation of advertising costs is no longer solely based on sales figures; branding has reshaped our understanding of advertising's purpose and impact. Branding Yesterday and Today: Initially, branding was limited to physical goods—you had to produce a product to create a brand. But gradually, branding extended to services and individuals as well. For example, today, everyone recognizes Snap (Iran’s largest urban transport company), even though it neither manufactures cars nor sells any products; it only provides services. Nowadays, branding and advertising are specialized fields with dedicated managers striving to establish a strong and relevant brand in rapidly changing industries. Regardless of the specific advertising goals, they must align with the brand's strategy and guidelines. While larger companies often have separate branding and advertising departments, smaller companies might lack the resources to maintain such teams. For them, seeking branding and advertising consultancy is essential. Function of Advertising: "Demonstrating strength against competitors" Large companies also rely on advertising and branding consultants during rebranding processes or major advertising campaigns. An experienced consultant, with an external perspective and a buyer’s eye, can evaluate what these companies have built over time. However, a common pitfall in consultancy is applying the same approach to all businesses, leading to serious challenges. Effective advertising consultancy requires a comprehensive view of the business, its long-term and strategic goals, sales and marketing policies, organizational culture, and branding guidelines. Additionally, a consultant must understand societal culture, consumer behavior, media functions, and target audiences. Nowadays, advertising consultancy has become highly specialized; consultancy for the automotive industry differs significantly from that for the dairy sector. An important consideration in advertising and branding consultancy is that a good consultant does not dictate solutions; they provide guidance. A good consultant has years of practical experience, takes responsibility for their advice, listens more than they speak, and seeks information and answers to questions before offering recommendations. If you believe that sales data, previous campaigns, and other information are confidential and shouldn't be shared with your advertising consultant, then consultancy may not be the right path for you!

Logo Design What is a nameless and faceless business like? Like a bee without honey! Brochure Design How do we convey simple and short messages? With a brochure! Catalog Design Which is still the most important tool for introducing a business in marketing meetings. 3D Modeling We design, model, and render, so you can enjoy! Infographic Design Can you convey a ton of information all at once? Yes, with an infographic. Digital Printing For when we're in a hurry or when a thousand of something is too much for us. Offset Printing Is there anyone who doesn't know that if you print something a thousand times, it becomes offset printing? Stationery Design The combination of colors and your business logo on everything that relates to you! Brand Book Design So everyone knows where and how to use your brand name and logo. Character Design Many brands need a character to convey their message. Special Printing Services Very different forms of printing that we haven't talked about here yet. User Interface Design The appearance of your website, portal, and software is also clarified here. Graphic Design We Iranians have generally been good adopters of technology, and this applies to everything, including graphic design. Radio and television arrived in Iran shortly after their invention, but it took almost 200 years for the printing press to make its way here since Gutenberg gathered his friends and announced that he had invented a machine that would blow everyone’s mind, pulling the cloth off his invention. Fortunately, now various advanced printing machines are available in Iran, but if you don't receive appropriate graphic design and printing services, you will get nothing more than what Gutenberg's printing press could have delivered. What Gutenberg invented in his time was very simple; his goal was for his printing press to print more pages per hour. The design and beautification of books were still the responsibility of artists who would take the printed sheets and start painting and embellishing them, unlike today when graphic design is done before printing. Graphic Design for Digital Printing Every day, the limitations we faced regarding printing are diminishing. Until a few years ago, printing in limited quantities was not feasible, but today, with digital printing, such limitations no longer exist. As the printing industry develops and advances, the restrictions on those who utilize design and printing services are also decreasing. Today, printing is not as restrictive as before, although bulk orders are still more cost-effective; if you have a limited print order, almost nothing can stop you. Even today, when we talk about printing services, we often think of book printing and the combination of lead, ink, and paper. However, today, printing and design services encompass more fundamental and profound concepts than just book printing—concepts intertwined with art, taste, and creativity. Graphic art, which barely existed before the invention of modern printing, has transformed into a complementary and beautifying art that primarily serves to inject color into the perennial contrast of black and white across the paper! Graphic Design Without Printing To be honest, we might also involve digital marketing in this topic, which provides us with various opportunities. These opportunities allow us to make better use of time and resources, continuously monitor results, and make decisions based on changes and events. We strive, implement, and if we fail, we try another path. This structure brings us facilities, one of which is that concerns about printing are significantly reduced because in this space, we print less and design more! As we mentioned the two main characteristics of digital marketing—utilitarianism and results-oriented approaches—we reiterate them here and highlight their connection to design. Printing confines us to a specific product, but design does not. When we move towards multiple designs and publish them in various spaces, we can redesign what we have to get closer and closer to our desired final product, which means we can derive more benefit from a single design. These are goals that cannot be achieved without design. Benefits and Results of Graphic Design If we aim to create more value and achieve better results in our marketing efforts, these two will remain dull and incomplete without the assistance of graphic design and printing. Correct designs convey the right message, and the right message engages the audience and affects them. This message can either reach the audience digitally or in printed form, which requires correct execution in graphic design or printing, whether through digital printing or offset printing. So, let's not forget the importance of this significant part of the impact scenario. In today’s world, thanks to graphic design and printing, and of course the specialists who execute them, individuals see more beautiful and higher-quality designs every day. We need to be more careful in choosing the provider of graphic design and printing services for our business. None of us want to showcase our poor taste with bad graphic design or discuss shadowy, pale prints with poor quality lines! So, if you are looking for a collection of professional graphic design and printing services, you have come to the right place. Palladium Advertising Agency is at your service! Leave us a message, and we will get in touch with you.

First Advertising Photo The first advertising photo and video taken in Iran was undoubtedly a photo of a person who, at the time of the photograph, had no idea that it was an advertising photo. Even when the photo was taken and used for advertising, he was unaware that he was part of an advertising and marketing process; everything happened quite by chance! The first advertising photo in Iran was probably a picture of Asadollah, Javad, Imamgholi, Mojtaba, or a name along those lines, taken without his knowledge. His mother had contacted local matchmakers to find him a good, respectable girl from a decent family so he could settle down and not live a single life. Nowadays, there might be a lot of noise around advertising photography, but the truth is that its essence is the same as that photo that the young man’s mother gave to the matchmakers to find him a spouse: the goal is the same: "to showcase products and services to potential or existing customers and invite them to buy for the first time or to make a repeat purchase so that your business can thrive and the customer can get what they love." Importance of Advertising Photos What remains important in advertising photography is looking good and being appealing, which is akin to what our mentioned groom would do if he went to their local photography studio and said he intended to show the photo to future marriage prospects. The local photographer would retouch the photo for him, but both the photographer and the groom knew that if the photos were overly retouched and strayed too far from reality, it would lead to various problems later on—something that, of course, is not as significant for some advertising photographers and business owners today, as we see many examples in advertising photos where the actual product bears little resemblance to what is shown. The function of Advertising Photos These days, the function of advertising photos has changed. In the past, advertising photos were primarily used for printing in publications and, ultimately, for display on billboards. However, today, advertising photos have more applications and opportunities for dissemination. Websites, social media, digital bulletins, and more provide opportunities for the distribution of advertising photos, changing the function of advertising photos as well as the photography and publication spaces, making the need for advertising photography more apparent than ever. The Fate of Advertising Photos However, if the first advertising photos in Iran were significantly related to the important subject of marriage, then undoubtedly the advertising film arrived with the introduction of the camera into Iran. Nasser al-Din Shah, the revered monarch, as soon as he brought the camera and cinematograph to Iran, not only filmed scenes from the inner quarters and the harem but also aimed to showcase the majesty and glory of his reign. For this reason, he produced many films with these themes, which were undoubtedly the first advertising films in Iran. Later, even before the arrival of television in Iran, advertising filmmaking remained under the control of the ruling power and political propaganda. Some of the best films made in Iran before the revolution were advertising films created to be shown in cinemas before the main feature. These were short films promoting government actions, including the film "Reformatory" by Kamran Shirad, which is considered one of the best social documentary films in Iran before the revolution. Perhaps if someone watches this film, they would not even think that it was an advertising film! The Emergence of Advertising Films When television entered Iran, it became possible to produce advertising films. However, given the medium of television and the costs of advertising at the time, what was produced as advertising films were primarily promotional teasers, often accompanied by rhythmic movements and cheerful music. At that time, good advertising and industrial films were also produced, and Kamran Shirad, with the film he made for Paykan, is considered one of the pioneers and influencers in this field. These days, advertising films have their prominence, and the web has provided a suitable platform for distributing such films. Video social networks like YouTube offer diverse opportunities to promote and showcase advertising films to a larger audience. New mediums like Instagram's IGTV have also emerged for creating, presenting, and displaying a new type of video that did not exist just a few years ago. Advertising Photos and Videos and You! Video has the highest engagement rate with content, and our textual content on the web is completed with images. The advertising photos and videos you create today for your brand and business and publish online serve the same purpose as the photos the groom's mother gave to the matchmakers at the beginning of this article. You share photos and videos related to your brand on the web and various other media to attract new customers or to show your current customers how sustainable and trustworthy your brand is. At the Palladium Advertising and Creative Communications Agency, we share your concern about producing appealing advertising photos alongside captivating advertising films and videos for your customers. Our team and specialists are ready for you to enter your contact number in the form below so we can reach out and provide you with everything we can and have the art to offer!

Website Design We analyze your business and provide suitable ideas for redesigning your current site or designing a new one. User Interface Design The face and appearance of your website, portal, or application are with us, of course, aligned with your visual identity and brand personality. Web Optimization and Development Online businesses are always evolving, and we are always ready to develop your website. Mobile Application Design If you need a mobile application based on your business needs and target audience, just let us know. Almost none of the experts and thinkers of the past predicted the emergence of the Internet. If one day you had told them that a website, application, and virtual space would be created where all individuals are present with their true selves and connected, they would not have believed it, as the construction of such a network was fundamentally unpredictable for them. The truth is that the Internet was not initially designed for the applications we use today; it was ultimately meant to be just a tool for communication and sending emails. But suddenly, everything changed, and the first generation of the web emerged; what gave meaning to the first generation of the web were websites, which today continue their work with power and new technologies in the fourth generation of the web. Websites are, in fact, the connection points of the web, shops scattered across the web, each offering a service or product and seeking to attract more people toward themselves. Of course, the level of success of a website currently depends on various factors. Now everything in the web realm has changed; the speed of web development is unbelievable. Every day, we produce content several times more than all the content that previous generations created before the emergence of the web. We move billions of messages in this space and receive diverse services across various areas of daily life from different websites, and for all of this, we turn to websites that we already know or find through search engines, using them once or multiple times. The truth is that in the first generation of the web, websites were only and exclusively a medium, a place for publishing content and news as if you were publishing printed magazines and books on the internet. They may have been that simple, but they provided the ability to deliver content to audiences more quickly, a function that still exists today. Websites provide a space for media and businesses to communicate with their audiences more quickly, easily, and without intermediaries. You might not believe it, but there are still businesses that have deprived themselves of this opportunity! Alongside the informational and publishing functions of websites from the very beginning, the main focus was on providing services through websites. As web capabilities and technologies grew, these services became more accessible. Initially, most government and public services were offered through websites, but gradually other services also entered this arena. Today, we order many of the services we need through internet websites, and even online purchases have found a suitable place in our shopping carts. After the emergence of mobile phones, these phones only served the role of a telephone for years, with the significant difference being that they allowed for phone calls at any time and from any location. However, gradually, with the integration of operating systems into these devices, the functionality of mobile phones changed. With the arrival of the two operating systems, iOS and Android, mobile phones became a stable part of our lives, especially in daily activities, bringing services that were previously only offered through websites to mobile devices. Mobile applications, in addition to their constant accessibility—one of their main features—have given users the ability to access some of the services that were previously available only through websites. Gradually, applications were developed that provided services specifically for mobile users and smartphones, and with the growth of mobile internet and smartphones, the use of these applications expanded. The statistics available from internet websites today indicate that a large portion of website users access them via mobile devices. This has made mobile optimization for websites highly valuable. Being mobile-friendly is one of the factors that currently holds significant weight in Google’s search algorithms. Google has even introduced a tool called AMP to improve the loading speed of websites on mobile devices for users, and websites that utilize this tool rank better in search result pages (SERPs). The Palladium Advertising Agency is here to assist you. If you intend to design a website or a mobile application for your business, we can sit down with you for discussion and consultation to determine what type of website and application, along with what technology and level of features, are necessary for your goals. We look forward to hearing from you at any stage of the website and application design process. Please feel free to contact us or leave your contact number so that we can reach out to you as soon as possible to discuss and work together towards achieving your objectives!

SEO (Search Engine Optimization) You must agree that amidst all these brands, companies, and products, the importance of SEO for a company's website is undeniable! Content Creation Businesses strive to persuade customers to come directly to them by producing original content! Social Media How do we advertise on social media? What is the impact of these advertisements on product sales? Mass Marketing In mass marketing, what is primarily considered is extensive communication with a large number of potential customers. Digital Marketing: Everything Your Business Needs! When it comes to advertising and marketing, many people still hold onto old-fashioned notions that one must go from shop to shop or area to area, present a product or service to sell it, or rent a billboard in a busy area to invite various individuals to a business! The era of this type of advertising, if it hasn't completely ended, is in the past! There are new strategies for marketing, one of which is digital marketing. Digital marketing, or online marketing, is a method that has greatly revitalized the advertising world and made customers more satisfied because the results it ultimately provides for a business are much deeper than you might imagine! Just wait a moment! We certainly don’t want your mind to wander toward things like network marketing and similar concepts! Those are separate discussions and may only be similar to digital marketing in terms of terminology! Digital marketing, as its name suggests, relates to digital, virtual, and online elements! In simple terms, if we want to describe digital marketing, we should say that online marketing means utilizing one or more online marketing tools to find new potential customers for a business in the field of selling services and goods. If this explanation doesn’t clarify what this type of marketing is and what advantages it has, it’s good to continue following along! Google Is Not Everything! If you ask an SEO expert or someone specialized in search engine sales for your business what digital marketing is and what benefits it has, they will likely respond that digital marketing means selling through Google! A place where we can easily sell all our products and services and market them! The truth is that this type of marketing through Google is only a small part of digital marketing that can be very effective for some businesses while being seen as just an expense or investment for others. Typically, if we or one of our colleagues is asked what digital marketing is and how it sells our product, we explain that online marketing can showcase and sell the product or service based on the type you offer and the price you set, using content creation across various platforms and tools like Google, social media, etc. The more professionally you operate in this process, the more profit you can earn for any amount you invest! Our primary responsibility, along with other prominent advertising agencies, is to achieve the highest return on investment for our clients based on their needs and desires! For example, our heartfelt goal is to sell 10,000 tomans worth of products for every 1,000 tomans spent by the employer! We will explain how we accomplish this and what actions we take to make this statement a reality. (In the section on the steps, we provide a complete description of the method of implementation!) How Should Digital Advertising Be? The digital marketing we are discussing must be effective, based on a set of defined goals and a designed strategy, and should proceed in a data-driven manner. The more we delve into these details, the more likely we are to become confused! Digital marketing can be both very easy and very difficult! It is very easy for those who understand the principles of the work and learn from the experiences of others, and very difficult for those who think they have mastered it based solely on what they have seen and heard, but in the end, they only waste their money and investment! Look around you! The audience for this online marketing is everyone around you! Those who are looking to buy clothing, household items, and more through Instagram and websites are the very audience that these types of businesses can sell their products, provided they operate effectively! Whoever operates more professionally and cleverly in this market attracts more customers. For example, take a look at Digikala! Digikala is recognized as the largest online retailer in Iran, and its monthly sales figures are quite extraordinary. This business continuously monitors results and, with proper planning, strives to operate intelligently in this field. Digikala has consistently earned the trust of its customers by creating content that meets the needs of its buyers and users, ensuring that you acquire the necessary information to purchase this brand. Strategy is the Foundation of Digital Marketing! To make the most out of digital marketing, it is crucial to have a strategy! Many people believe that they can succeed in digital marketing simply by using a few tools, but that is a misguided notion! If we do not establish the correct strategy, we will undoubtedly suffer setbacks. You may ask how. Every tool, based on the data it provides, directs you toward a certain action. However, if that action is not calculated, what is the result? Financial loss and wasted time are the least damages that digital marketing without a strategy can bring, and you should never forget this. The agencies and advertising companies that help you move forward in digital marketing aim to guide and assist you in selecting the best strategy, the best path, and the best solutions to spend your resources in a way that brings you the highest return on investment. At the Palladium Advertising Agency, we consider this goal as our mission! A mission that focuses on helping businesses progress in these economic conditions. The digital market is full of opportunities, but there are also competitors! If the strategy designed for your business's digital marketing path is not better than that of your competitors, a situation arises where the outcome is nothing but a loss! You might think we are exaggerating! But that's not the case! Digital marketing includes various tools such as SEO, search engine marketing, social media marketing like Instagram marketing, email marketing, SMS marketing, and more. As an organization that has become an expert in this field over the years, we can analyze our client's business plans and suggest the best solutions so that they can achieve their desired goals using any of the digital marketing tools. The rapid growth of the digital world can make things challenging for beginners and those who have just entered this path! The high growth rate and the instant improvement of every action along this journey double the prerequisite that one must master all these paths. If you are interested in ensuring that your digital marketing journey has the least challenges and the highest returns, we recommend that you revisit this section of content to avoid any issues in this regard. Digital Marketing Has Two Important Characteristics! When we talk to an expert in online marketing, they try to define this type of marketing using two key characteristics: practicality and results orientation! Practicality in digital marketing means that tasks are performed in a way that ensures a return on investment and recoups the money spent! Results orientation means that if a business encounters failure in its digital marketing efforts and does not achieve the desired return, the information provided by this marketing path eliminates the likelihood of failure in other areas. If you have a business that has recently gone online and you want to make significant progress in branding and sales in a practical and results-oriented manner, you can count on Palladium. But how do we accomplish this for you? What are the steps involved in a digital marketing order at the Palladium Advertising Agency? Why Should Palladium Be the Executor of Your Online Advertising? If you have doubts about digital marketing, we recommend taking a look at how your competitors have achieved the best returns in the online space! You can also have a thriving business, but you need a specialized and professional consultant who has had many successful experiences! The Palladium advertising team, consisting of young, creative, dynamic individuals and experienced professionals, can guide your business to become a targeted outlet in digital marketing. We can provide everything you need along this path to bring your business closer to the goals you have during digital marketing. If you are still hesitant and unsure how the process should proceed, don’t worry at all! Just pick up the phone and contact our support team. We will do our best to answer all your questions and provide you with the most useful information to get started! Throughout your journey of progress, Palladium will always be by your side.