This campaign was designed to introduce the Home Appliances City instalment purchase plan, and it successfully captured the audience's attention and showcased the benefits of this offer in a direct and impactful way. The smart use of outdoor and TV advertisements conveyed the campaign message about the ease and convenience of purchasing home appliances in instalments very well and played a significant role in increasing audience engagement.
It was undoubtedly one of the biggest and most impactful advertising campaigns of the year 1402 (2023). This campaign, executed by Flash Agency in autumn, aimed to create broad awareness for Shibaba’s main product—the croissant—while simultaneously building an emotional connection with the audience.