Hamrahe Aval, the Most Premium Numbers!

Name: Flash Advertising Agency
Address: Tehran, Iran

Hamrahe Aval Online Premium SIM Card Sale Campaign

Mobile Communication Company of Iran (MCI), known as "Hamrahe Aval," is the first and largest mobile operator in Iran. With over 16 million postpaid and over 18 million prepaid subscribers, it stands as one of the leading providers of telecommunication services in the country.

In response to the rising demand for premium (exclusive) SIM cards, Hamrahe Aval decided to launch a unique campaign for the online auction of these special numbers.

Product Technical Description

Campaign Objective

The main goal of this campaign was to provide customers with an opportunity to purchase premium and unique SIM cards through an online auction. This initiative was designed to meet the needs of users interested in accessing rare numbers.

To ensure fairness and equal access, the maximum allocation per participant was set at 10 active SIM cards (regardless of being postpaid or prepaid). The auction took place via the specialized platform www.rondtarin.com, where applicants could place their bids to acquire special and valuable numbers.

Campaign Responsibility: Flash Advertising Agency was responsible for crafting and presenting the campaign’s promotional materials. These materials aimed to inform and attract audiences interested in acquiring premium Hamrahe Aval numbers through the online auction process.

Creative Strategy and Execution:

Flash Advertising Agency designed a comprehensive creative strategy for the campaign centered on several key elements:

Identifying the Target Audience:
This campaign targeted tech-savvy individuals, business owners, and collectors who are drawn to exclusive items and wish to showcase a premium or unique mobile number.
Branding and Messaging:
The campaign emphasized Hamrahe Aval’s reputation as a leading telecom provider, combined with the exclusivity and prestige of owning a premium number. The slogan “Your Premium Number, Your Prestige” was created to highlight the value and uniqueness of premium SIM cards.
Visual Design:
Promotional materials were designed to reflect the luxury and exclusivity of premium SIM cards. Stylish, modern imagery was used in online ads, banners, and digital content, featuring visuals of premium SIM cards and the online auction platform.
The color palette and typography were selected to maintain a professional yet sophisticated aesthetic that resonated with the target audience.
User Experience (UX) on the Auction Website:
Flash agency worked on optimizing the user experience on www.rondtarin.com, ensuring a seamless bidding process and easy navigation.
This platform was designed to be mobile-friendly, making it accessible to Hamrahe Aval’s large base of on-the-go subscribers.
Advertising Channels:
The campaign’s promotional materials were distributed across various platforms, including social media, digital banners, SMS notifications, and website pop-ups.
Special emphasis was placed on Google advertisements and social media campaigns to drive traffic to the auction platform, with clear call-to-action (CTA) messages encouraging users to participate in the bidding process.
Timing and Urgency:
The auction was presented as a limited-time opportunity, creating a sense of urgency for prospective customers to participate before the best numbers ran out.
Flash Agency also introduced a countdown timer for the auction, which helped to heighten excitement and anticipation.

Campaign Outcome and Results:

Increased Awareness and Engagement: Targeted promotional materials and clear messaging significantly raised awareness among Hamrahe Aval subscribers about the premium SIM card auction. The effective use of digital platforms drew a wide audience.
Successful Bidding Participation: The auction campaign witnessed a high level of engagement, with many participants placing competitive bids for the premium SIM cards. The maximum allocation cap of 10 SIM cards per participant ensured a fair and organized process, preventing the monopoly of the auction.
Sales and Brand Perception: The campaign successfully elevated Hamrahe Aval’s brand image as an innovative telecom provider offering exclusive services to its customers. The auction model not only increased the company’s premium offers but also strengthened its relationship with its customer base.

Conclusion:

Flash Advertising’s creative approach to the Hamrahe Aval premium SIM card auction campaign effectively attracted attention and engaged participants. A blend of clear messaging, unique visuals, and strategic online presence ensured the campaign’s success. Through this innovative approach, Hamrahe Aval was able to meet the growing demand for premium SIM cards while maintaining its strong brand presence in Iran’s competitive telecom market.

Ways to buy from Flash Advertising Agency

Order From Instagramwww.instagram.com/...

Order From Aparatwww.aparat.com/...

Order From Linkedinwww.linkedin.com/...

Similar Products

See all products

A story sweetened by Flash; Shibaba gave out croissants!

360-Degree Campaign for Shibaba

It was undoubtedly one of the biggest and most impactful advertising campaigns of the year 1402 (2023). This campaign, executed by Flash Agency in autumn, aimed to create broad awareness for Shibaba’s main product—the croissant—while simultaneously building an emotional connection with the audience.

Digital Campaign “#Something_Tasty”

In recent years, consumers’ tendency to choose healthy and natural food products has increased significantly. Kalleh, as one of the pioneers of the dairy industry in Iran, has always strived to create effective and lasting communication with its audience by using innovative marketing solutions. In this regard, a digital campaign for natural cheeses was designed and implemented with the slogan “#Something_Tasty”; a campaign that not only aimed to introduce the product but also sought to create an interactive and engaging digital experience for the audience.

Pakban, the New Classic!

Pakban Yogurt Drink

Strategically designed with a focus on strengthening the Pakban campaign to boost brand visibility and highlight the yogurt drink, this campaign emphasizes Pakban’s unique packaging as a key differentiator in the crowded yogurt beverages market. After a thorough analysis of Pakban’s current brand position, the aim was to create a campaign that not only showcased its distinct visual aspects and addressed customer concerns, but also emphasized its traditional and healthy qualities—features that are highly valued in Iranian society.

Lucky Doo

The advertising campaign for the beverage brand "Lucky Doo," designed and executed by the Flash Advertising Agency, uses a musical theme as an inspiring concept to deliver a fresh and energetic experience to audiences. By blending the inherent liveliness of music with the unique features of Lucky Doo, the campaign has succeeded in leaving a dynamic and impactful message in the minds of consumers.

Tejarat Bank Billboard Design

Introducing digital services such as Mobile Banking and remote account opening
Simple design, corporate color scheme, clear and impactful messages
Messages focused on ease, speed, and security
Installed in high-traffic city locations
Aligned with digital media for greater impact
Emphasis on innovation and updating the brand image

Promax, you have time for beauty.

Promax Sales Campaign for Hair Brush Model 8000

This campaign, designed and executed by Flash Agency in the Fall of 2018, was planned as a multi-stage project to increase awareness, attract audiences, and grow sales for one of Promax's lesser-known products. Through precise and strategic execution, the campaign delivered results beyond expectations and became a remarkable success in product marketing.

Nancy, a Bold Move

Nancy’s digital campaign centered on women’s courage
Redefining brand identity in women’s health
Collaboration with Flash Agency and content strategy design
Focus on raising awareness around menstruation and breaking taboos
Content production in the form of videos, tutorials, and real-life stories
Nancy introduced as the bold voice and supporter of women

The Campaign is in Your Pocket!

Instalment Purchase Campaign for Home Appliances City

This campaign was designed to introduce the Home Appliances City instalment purchase plan, and it successfully captured the audience's attention and showcased the benefits of this offer in a direct and impactful way. The smart use of outdoor and TV advertisements conveyed the campaign message about the ease and convenience of purchasing home appliances in instalments very well and played a significant role in increasing audience engagement.

About the Business

Flash Advertising Agency

Address:

Head Office: Iran, Tehran, Pasdaran, Behestan 4th, No. 8
Main Printing House: Iran, Tehran, Hakimieh, Northern Water Organization Street, Cheh Novin Alley, No. 25.

Social Media

instagram

aparat

Flash Advertising Agency – Your All-Inclusive Brand Partner

Since 2006, Flash Advertising Agency has embarked on the path of providing comprehensive advertising services with a clear vision. Over the years, we've played a significant role in defining and growing the position of various brands by focusing on areas such as branding and marketing strategy, designing and executing advertising campaigns, media buying and selling, creativity and content production, printing, graphic design, and related services.

We believe our clients' success guarantees our own. That's why we consider ourselves partners with brands on their journey of growth, visibility, and building effective communication with their audience. Flash Agency is structured based on specialized departments and employs experienced managers, providing brands with the opportunity to receive integrated, purposeful, creative, and effective services.

At Flash, leveraging our expert and creative human capital, along with the strategic use of various advertising platforms, we strive to meet brands' needs at every stage of their marketing and advertising journey, ensuring they receive a distinct and high-quality experience.

Our Philosophy on Advertising

For us, advertising is not just delivering a message—it’s narrating the brand’s story in a simple, sincere, and impactful manner, creating a narrative meant to linger in the minds and hearts of the audience.

We believe advertising is a stage where both the brand and the audience play active roles, and the advertising agency is the director of this performance: the one who designs the communication path and, by creating memorable moments, firmly positions the brand in the audience's mind.

Our mission is to shape this scene—a scene where the product or service becomes firmly entrenched in the audience’s mind as a solution to a real need in their lives.

Our Services at Flash Full-Service Agency

With over 25 years of experience executing professional advertising across all types of media—from television and radio to digital platforms, outdoor advertising, 360-degree campaigns, and BTL—we are ready to introduce brands to their audiences in the best possible way.

Our main specialized services include:

Market research and advertising strategy development
Ideation, campaign design, and creative content production
Graphic design and visual brand identity
Planning and purchasing online, offline, and outdoor media
Renting and executing outdoor advertising (billboards, strawboards, etc.)
Organizing events, exhibitions, and BTL activities
Implementing data-driven digital marketing campaigns
Public relations and extensive engagement with media and influential networks

At Flash, we believe effective advertising is not just about delivering a brand’s message, but also creating a real, human, and inspiring connection with the audience. That’s when a brand gains meaning and becomes unforgettable in the audience’s mind.