Al-Aswar Trading Group

Name: Al-Aswar Trading Group
Address: Iraq, Baghdad, Tahrir Square, Al-Fayhaa Building Offices 103, 301, 302, 303, Baghdad, Iraq

Address:

Iraq, Baghdad, Tahrir Square, Al-Fayhaa Building Offices 103, 301, 302, 303

Contact Numbers:

009647729829406

Manager: Ahmed Mahroos

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About Us

Al-Aswar Trading Group: A Pioneer in E-commerce and Surveillance Systems in Iraq and the Region

Head Office: Al-Aswar Trading Group was established in 1986, with its headquarters located in Baghdad, Iraq.
Scope of Activity: Import, distribution, and installation of various electronic systems and industrial equipment.
Showrooms and Offices: 99 showrooms in Baghdad, an office and warehouse in Dubai, as well as operational offices and warehouses in China.

Company History

Al-Aswar Trading Group was founded in 1986 as a video and television repair center under the name Al-Frans Workshop. Since then, the company has established its position in the electronics and surveillance systems industry, becoming one of the largest importers and distributors in Iraq.

1991 – Al-Bahrain Company and the start of activity in the field of electronic parts
1994 – Winning contracts for TV parts equipment for Iraq's state-owned EIC company
1995 – Started activities in SMATV and PABX systems
2003 – Entered the CCTV industry after these activities became legal in Iraq
2004 – Name changed to Al-Aswar Trading Group, and expansion of commercial and international agency activities
2005 – Established Aswar Al-Deira branch company to provide services in Guangzhou, China, for buying and selling parts
2016 – Established Euler Company in Dubai to develop e-commerce
2017 – Launched Spark Electronics in Hong Kong

Engineering Company and Its Capabilities

Al-Aswar Trading Group, with 9 showrooms in Baghdad, a four-story building, and 3 large modern warehouses covering 3,700 square meters, is one of the largest and most advanced companies operating in the electronics field in Iraq. The company also has a showroom and office with a 2,940-cubic-meter warehouse in Dubai, and logistical offices and warehouses in China to support global operations.

Human Resources:
As a leading company, Al-Aswar Trading Group pays special attention to its human capital. With 110 young and energetic employees in Iraq, Dubai, and China, the company attracts electrical engineers and new graduates to drive innovative and creative ideas. 60% of the company's staff are engineers.
Mission Statement:
Al-Aswar Trading Group aims to become the leading ELV contractor in Iraq by providing expertise and local support to multinational companies operating in the oil and security sectors. The company also strives to offer the highest standards of logistical support, in-stock goods, and customized products for the Iraqi market.
Social Responsibility:
In addition to providing annual financial support to local charities in Iraq, Al-Aswar Trading Group established a training center for newly graduated electrical engineers. This center provides education in the installation, commissioning, and testing of CCTV surveillance systems and networks, offering individuals a pathway to employment or starting small businesses in this field.
The company is continuously working to attract young and specialized talent, offering them opportunities for growth and development in the electronics and surveillance systems sector. Through these initiatives, Al-Aswar Trading Group not only contributes to the industry's development in Iraq but also enhances the technical knowledge and skills of the local workforce.

Conclusion

With over 35 years of experience in the electronics and surveillance systems industry, Al-Aswar Trading Group stands as one of the leading companies in Iraq and the region. By offering a wide range of products and multiple warehouses at international levels, and focusing on enhancing the quality of services and products, the company aims to remain at the forefront of the Iraqi and regional markets.

Services

AVS

Al-Aswar Group for General Trading was established in Iraq in 1986. We work in the field of electronics, and strive to supply the highest quality and safest electronics in all our fields of operation that match the requirements of the Iraqi market. We are strengthening our position through specialized technicians and a range of agents in the field of electronics, appliances and consumer products. Fencing products for the protection of electrical devices guarantee you a longer life and protection for all your precious home appliances. Fencing products are sold in more than 10 countries in the world where they have proved their worth.

CCTV

Al-Aswar Trading Group is a professional company offering CCTV security surveillance products and security solutions. Established in Baghdad, Iraq in 1986, the company works inclusively across various sectors and the technology spectrum to provide reliable solutions to today’s pressing security challenges. Our team (of 27 in-house engineers) is well versed in designing unique solutions. Our products include IP and AHD cameras (including but not limited to PTZ cameras, bullet cameras, dome cameras, box cameras etc.); Network Video Recorders (NVR’s), Digital Video Recorders (DVR’s). Since our inception, the cornerstone of our company has been the security support, top-notch customer services and technical advice we offer to our clients. As a premier provider of security solutions, we believe in offering premium quality CCTV security surveillance products with an unyielding commitment to quality. We proudly serve government agencies, systems integrators (installers), distributors, resellers, retailers.

Electrical

Al-Aswar Trading Group was established back in Baghdad, Iraq in 2003, with a goal to deliver high-quality products that exceeds the customers’ expectations. We are a professional company offering full solution public address system to various sectors for years. Our Products And Team We offer products from microphones, amplifiers, audio mixers, and many more. Our highly-dedicated engineering team design and test each product to bring the perfect sound technology to our customers. We continuously develop our technology to meet the growing demand of the market.

SMATV

ASWAR introducing a professional Spain brand in SMATV industry TELEVES, ASWAR is the exclusive agent of this global brand in Iraq since 2002 Al-Aswar Trading Group was established back in Baghdad, Iraq in 2003, with a goal to deliver high-quality products that exceeds the customers’ expectations. We are a professional company offering full solution of Single Master Antenna Television (SMATV) to residential, hospitals, dormitories, hotels, and many more. SMATV system uses multiple satellite and broadcast signals to integrate into single cable signal for distribution to multiple reception points.

Telecom

Aswar’s Telecommunication Department has been supplying products to government offices, hotels, and banks for years. We specialize in: Telephone and Internet networks – we are fully equipped to cater your needs when it comes to telephone and internet network installation. We offer items such as fiber optic cables, LAN cables, network cabinets, and many more. We have also designated a highly-trained and specialized team to handle the installation for our customers. Electronic PABX– we supply Private Automatic Branch Exchange (PABX) that is usually used in public and private offices to have an organized telephone lines. Our engineering and sales team offer innovative and flexible technology to achieve reliable communications where it matters most. We are also an official distributor of Panasonic and Morrell products, to assure our customers that we only offer the best solutions to meet their needs.

Tools

Proskit ASWAR is the exclusive agent of the biggest Taiwanese tools supplier Proskit since 2002, a strong relationship based on mutual confidence leads to supply the Iraqi market with the high quality of electronic/ home use / networking and fiber optic tools. Prokit’s Industries Co., Ltd., based in Taiwan, manufactures professional tools for over 25 years. “Pro’sKit®” is the brand used of Prokit’s, an international company supplying 4,000 products in 22 categories of hand tools, power tools, soldering equipment and test instruments used in different fields of electronic, computer, networking & telecom industries and education as well. Prokit’s has been developing its product line and expanding its business with the policy of innovation, quality and service with customers over 90 countries throughout the world. As a leading tool supplier in Taiwan with outstanding performance for export, Prokit’s won the “Rising Star Award” from MOEA (The Ministry of Economic Affairs) in 2001. Pro’sKit always strives to improve and upgrade itself to shine. Pro’sKit brand as one of the leading tool brand, for the rapid growth of the Prokit’s market share, Prokit’s Shanghai branch was established, mission in product R&D, Production, warehouse & QA; And Shenzhen Prounion Company has been set up as China branch, focus on expanding -the sales channels in China market. Prokit’s manages to be successful in the global market for more than two decades. Pro’sKit not just sells tools, but it also cultivates and helps students efficiently in studying with the right tools is an important mission. For 16 years, Prokit’s has been developing Taiwan’s educational market and has been supporting teachers to built educational kit & manual. Prokit’s tool kit is accepted by most specialist schools & colleges to reach 90% market share. Pro’sKit tools are really the no.1 choice in educational market in Taiwan. Today, tools industry will no longer be just a tool, but it will more focus on “green energy industry”. As a leading international brand, we will devote to secure Pro’sKit® high product quality in line with the direction of environmentally friendly concept, improve product verification and reliability.

Power

Farber Alternative stability of power grid in Iraq and depending on the well experienced engineers who speciliats in power fields leads ASWAR to offer it’s new brand name Farber to Iraqi market. FARBER, German-registered brand, is a leading supplier of green energy solutions that are tailored to operate in the harshest environments. More specifically, FARBER specializes in Uninterruptable Power Supplies (UPS’), Inverters, Batteries, and Automatic Voltage Regulators (AVR’s). FARBER uses state of the art manufacturing techniques to achieve the highest efficiency. Designed to work in the harshest environments, FARBER inverters can withstand temperatures of up to 70° C and as cold as -40°C. UPS systems and inverters installations industrial-grade batteries which can only be found with FARBER. When it comes to electrical backup, emergency power outage mitigation, or any other electrical power requirements, look no further.

Mobile

The Mobile Department is one of AL-Aswar Trading Group Company’s departments. Our branch was founded in 2003 since the entry of mobile phones to the local market. Our company pledges to keep in pace with all the development in Mobile field all and providing all the spare parts and accessories to all types of Cell phone announced all around the world. Our branch now has five showrooms spread in Capital Baghdad. We are supplying Mobile spare parts, maintenance, and accessories. We have a number of agents and distributor in all Iraqi province to distribute our products.

Logistics

In 2005, Al-Aswar Trading Group expanded to open a branch in China under the legal name “Aswar Aldirah Electronics Trading LLC – Guangzhou Branch” that today employs 20 Cantonese and Mandarin-speaking staff. Initially the branch served as a logistics and procurement support center for Aswar, but it has since expanded to become a shipping company as well specializing in sea and air cargo to the Iraq market. Being a key partner of Iraqi Airways, Aswar’s air cargo shipping is the most reliable and cost effective in the market. More than twenty key clients in Iraq depend on Aswar for all their shipping requirements.

ELV engineering team

As the first private company in Iraq to officially import CCTV security systems once it became legal to do so in 2003, Aswar is one of the most experienced companies in Iraq in the field of extra low voltage (ELV) systems. Today Al-Aswar has delivered over 500,000 cameras in Iraq. Aswar has the capability to deliver ELV projects, including intercom, CCTV, alarm, access control, lighting control, HVAC control, PA, SMATV, PABX and parking management systems, in a professional manner. With technical know-how and 5 experienced team leaders that work in parallel, projects are delivered punctually. The Projects Department is an important division in aswar company. The department has an engineering staff specialized in various fields including security surveillance systems, audio systems, network solutions, optical cables and alternative energy solutions systems, Entry and exit systems, Early warning systems.

Aswar Academy

Aswar Academy initiated in 2018 by AL-ASWAR Trading Group Company after more than a 30 years of market experience. As a part of our goal to help improving the knowledge in Iraq we decided to give our deep experience via the free training to the new graduated students and to lead them to the way to success. Our mission is to fasten the migration between generations and to help creating a healthy minded growing generations. A nonprofit academy was established to cover the training from our divisions like CCTV, Networks, Fiber optics and much more.

Our Team

Abbas Mahroos

Head of engineering services

Ahmed Mahroos

CEO

Ali Ghadhban

Head wholesale division

Faras Bassem