Given the increasing competition in various markets, it is advisable to use advertising and various social and virtual networks to maintain and expand your business. One method that you can use to attract audiences and convert them into loyal customers for your business is through various types of native advertising. In this article, we will introduce the types of native advertising for you to consider using.
What Does Native Advertising Mean?
Native advertisements are designed to align with the experience of website visitors or users on any other platform. In essence, these ads appear to users as simple website content, meaning they do not feel that your content is actually an advertisement. As a result, these ads blend seamlessly into the site or app. This type of advertisement can increase engagement and boost traffic to your website. Thus, using various types of native ads allows you to attract more audience than ever, without them even realizing they are seeing ads!
Benefits of Using Native Advertising
Native advertising offers several advantages, some of which we will outline below:
Increased Website Traffic
By using this type of advertising, you can boost visits to your website, helping your site and pages gain more visibility.
High Audience Engagement
Using native ads allows you to have a stronger psychological impact on your audience, encouraging them to purchase your product or service without them being aware that they are being influenced, thereby increasing your revenue!
Organized and Consistent Appearance of Content
Besides being attractive, your content should also be consistent and cohesive. Using native ads helps ensure that the content on your website or any other platform appears neat and orderly, which is essential for attracting customers.
Like all advertising strategies, this approach has its drawbacks. The main issue with this type of ad is that audiences may not be able to distinguish between website content and advertisements. However, overall, using native ads can help you grow your business and increase your revenue.
Types of Native Advertising
Now that you’re familiar with native advertising and its advantages, it’s worth noting that there are different types of native ads you can use depending on the style of your website or content. Here are a few types of native ads:
In-Game Advertising
If you’re someone who plays games for leisure, you may have encountered in-game advertisements. This type of advertising is known as in-game advertising.
Video Advertising
This type of advertisement consists of short videos that blend with the website content and include a promotion.
Recommended Articles on Websites
Interestingly, most suggested articles on websites are a type of native advertisement. The audience may think they are reading an article like the other content on your site, but it is actually an advertisement that engages them without their awareness.
App Advertising
If you have seen promotional videos on platforms like Aparat or YouTube, you can likely guess that these ads are actually native ads that utilize app and video advertising.
Link Placement
This type of native ad is used within text content. It involves subtly mentioning a product or service in simple content and linking to the relevant page.
Advertising on Google Ads
Google Ads is another method of native advertising that can help improve your website's reach and increase its traffic. You simply enter the desired keyword into Google Ads, assess its traffic, and then create a page with your content using that keyword so that when users search for that keyword, they’ll encounter your site on Google’s search results page.
It is generally recommended to use multiple advertising methods on your page if possible. For example, try using in-game or app video advertising to boost both creativity and website traffic. It’s also helpful to research native ads before creating your own; for instance, gather data on positive response rates for ads on YouTube and analyze them to understand where and on which unique app or game your ad could get more views. This way, you can start your advertising efforts on those platforms.
Conclusion
Using various forms of native advertising can be particularly beneficial for any website seeking to increase sales and revenue. These ads are highly effective and influential on the psychology of the audience. In this type of advertising, audiences are not aware that they are viewing ads and may perceive it as regular blog content. Though some critics may view this as a form of deception, native advertising offers numerous advantages for business owners alongside its drawbacks. In this article, we introduced different types of native advertising.