Lamari Ima – Technical Overview

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Description

The Lamari Ima crossover is powered by a 1.5-liter turbocharged GDi engine developed by Mitsubishi. This efficient yet powerful engine delivers 195 horsepower and 285 Nm of torque, paired with a 7-speed dual-clutch automatic gearbox that sends power to the front wheels. Its combined fuel consumption is approximately 6.6 liters per 100 kilometers, and it accelerates from 0 to 100 km/h in just 9.5 seconds.

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Lamari Ima - Key Features

Performance and Design

  • Turbocharged engine: 195 hp / 285 Nm
  • Three-mode electric power steering (EPS): Normal, Comfort, Sport
  • Two 10.25-inch infotainment displays for a modern digital cabin
  • 19-inch alloy wheels
  • DRL headlights and welcome lighting for enhanced visibility and style
  • Comfort and Convenience
  • Push-button start system
  • Panoramic sunroof
  • Synthetic leather upholstery
  • Power-adjustable driver's seat with 6-way settings
  • In-car DVR (event recorder) and rear parking sensors
  • Six airbags with a 10-point protection system
  • Electronic parking brake, auto-hold, hill start assist, and hill descent control
  • Lamari Ima – Safety Technologies
  • Lamari Ima is equipped with a comprehensive set of safety features, including:
  • Six airbags
  • ABS and EBD braking systems
  • Electronic parking brake (EPB)
  • Auto-hold and ESC (Electronic Stability Control)
  • Traction Control System (TCS) and Brake Assist (BA)
  • Rearview camera and tire pressure monitoring
  • Advanced driver assists: hill start assist and hill descent control
  • Lamari Ima Hybrid – Eco-Friendly and Efficient
  • The Lamari Ima Hybrid combines gasoline and electric power through an HEV drivetrain, resulting in a seamless driving experience and impressive fuel economy.

Powertrain Specifications:

  • Gasoline engine: 168 hp / 280 Nm torque
  • Electric motor: 174 hp / 300 Nm torque
  • Fuel consumption: 5 liters per 100 kilometers – among the most cost-effective options in the Iranian market

Key Hybrid Features:

  • Turbocharged gasoline and electric hybrid powertrain
  • Dual 10.25-inch full-color displays
  • Cabin air ionizer with automatic climate control
  • Steering wheel with selectable driving modes
  • Signature DRLs and welcome lighting
  • 19-inch alloy wheels

Lamari Eco – The First Aria Pars Motor Sedan

The Lamari Eco marks the brand's entry into the sedan segment, blending attractive design with high-performance engineering.

Technical Details:

  • 1.5-liter inline 4-cylinder turbocharged engine
  • Output: 195 hp / 300 Nm torque
  • Transmission: 6-speed dual-clutch automatic
  • 0-100 km/h acceleration: 8 seconds
  • Suspension: front MacPherson / rear torsion beam

Safety:

Equipped with four standard airbags and side impact airbags for enhanced protection.

Arian Pars Motor Company logo

About the Business

Arian Pars Motor Company

Address:
  • Head Office: Iran, Tehran, 9th Kilometer of Karaj Special Road, Nokh Zarineh Street, No. 23
  • Factory: Iran, Markazi Province, Khomayyin County, 5th Kilometer of Golpayegan Road
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Introduction to Arian Pars Motor Company

Arian Pars Motor, as the manufacturing arm of the Arian Group, is a leading player in Iran's automotive industry, active in the production of passenger cars, light and heavy commercial vehicles, as well as construction and mining machinery.

Since its establishment, relying on advanced technologies, specialized human resources, and modern industrial infrastructure, the company has taken steps towards self-sufficiency and the development of the country’s automotive sector. Today, it is recognized as one of the key players in this industry in Iran.

Khomein Factory – The Beating Heart of Arian Pars Motor Production

In 2017, seeking to expand its industrial activities, Arian Pars Motor established a modern factory in Khomein County, Markazi Province.
This large industrial complex covers nearly 295 hectares at Kilometer 5 of the Golpayegan Road and is known as one of the most advanced production units in the region.

Key features of this factory include:

  • Multi-purpose commercial vehicle assembly hall (12,500 m2)
  • Specialized passenger vehicle assembly hall (9,800 m2)
  • Extensive support warehouses and auxiliary infrastructure

A broad range of products, including passenger cars, trucks, and heavy machinery, are produced and assembled in this complex.

Cooperation with Renowned Global Brands

In 2014, the collaboration between Arian Group and the reputable company JAC Motors, via its subsidiary Arian Diesel, marked a significant turning point in the development of its commercial vehicle products. This partnership resulted in the production of the N60, N85, and N90 light trucks and the Sunray van.

Subsequently, another successful partnership was formed with the international SHACMAN brand, leading to the production of the following products:

  • Single-axle tractor unit X5000
  • Twin-axle cargo truck X5000L
  • Twin-axle dump truck X5000D

These cooperations have played a significant role in enhancing the quality and variety of commercial vehicle production in Iran.

LAMARI Brand – A New Step in the Passenger Car Market

In 2021, Arian Pars Motor entered the passenger car segment with its brand, LAMARI.
The brand’s first product, Lamari Eama, with a modern design and up-to-date features, quickly became one of the best-selling crossovers in the Iranian market.

Following great market demand, the hybrid version of this vehicle was also designed and launched to meet the needs of forward-thinking customers.

Development of Heavy Machinery in Cooperation with International Brands

In the construction and mining machinery sector, Arian Pars Motor has begun collaborations with two reputable global brands: XGMA and TONLY.

Key products in this field include:

  • Tracked excavator model XG 822 FL
  • Wheeled excavator model XGMA 836 FL
  • TONLY mining dump trucks with 72-ton and 92-ton capacities

These products are developed and produced to meet the country's construction, mining, and infrastructure needs.

A Forward-Looking Vision

Arian Pars Motor, with an innovative, long-term, and development-oriented approach, has established its position in Iran’s automotive industry.
By leveraging modern technical knowledge, powerful infrastructure, and a pioneering spirit, this company continuously seeks to enhance quality, develop products, and increase customer satisfaction.

The future outlook of Arian Pars Motor is to manufacture distinctive, competitive products and to maintain sustainable growth and presence in both the domestic and regional markets.